Menu Close

What are the characteristics of rural market in India?

Admin

What are the characteristics of rural market in India?

What are the main Characteristics of Rural Markets in India?

  • Large and scattered market:
  • Diverse socio-economic background:
  • Changing demand pattern:
  • Major income comes from agriculture:
  • Saving habits:
  • Traditional outlook:
  • Low standard of living:
  • Infrastructure facilities:

What are some characteristics of rural?

A rural area is an open swath of land that has few homes or other buildings, and not very many people. A rural areas population density is very low. Many people live in a city, or urban area. Their homes and businesses are located very close to one another.

What are the 4 A’s of rural marketing?

Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.

What do you mean by rural market?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

What are three characteristics of a rural community?

The characteristics of rural community are following:

  • Rural area is sparsely populated because many people leaves rural areas and settles in the urban areas for more facilities.
  • These society has homogeneity.
  • There is homogeneity in dress, language and customs.
  • These areas have got slow means of communication.

What are the major characteristics of rural society?

Rural Community: Top 10 Characteristics of the Rural Community– Explained!

  • a. Size of the Community:
  • b. Density of Population:
  • c. Agriculture is the Main Occupation:
  • d. Close Contact with Nature:
  • e. Homogeneity of Population:
  • f. Social Stratification:
  • g. Social Interaction:
  • h. Social Mobility:

How do you attract rural customers?

Rural Marketing – Promotion Strategies

  1. Personal Selling in Rural Region.
  2. Push-up Sales Promotion.
  3. Free Distribution of Samples.
  4. With-pack Premiums.
  5. Price-off Premiums.
  6. Money Refund Premiums.
  7. Exchange Premiums.
  8. Interactive Games.

How do you advertise in a rural area?

6 Tips For SMS Advertising In Rural Markets

  1. Know Your Audience’s Mobile Habits.
  2. Leverage Local Media.
  3. Offer Incentives and Free Samples.
  4. Experiment With Send Times.
  5. Utilize Social Media.
  6. Local Stakeholder Ambassadors.

What is rural market why is it important?

Due to rural marketing system, rural buyers can easily access needed standard goods and services at fair prices. In the same way, rural marketing improves rural infrastructure. Additionally, rural marketing can also improve their income. These all aspects can directly improve living standard.

What is rural community and its characteristics?

Rural community is an area which is under development and not civilized, based on geographical conditions. The characteristics of rural community are following: Rural area is sparsely populated because many people leaves rural areas and settles in the urban areas for more facilities.

What are the advantages of living in a rural community?

Why You Might Like Living in a Rural Area

  • Fresh air and wide open spaces. Rural living offers the opportunity to reconnect with nature.
  • Peace and quiet.
  • A slower pace of living.
  • A good place to raise children.
  • Being part of a tight knit community.
  • Neighbors you can count on.
  • Fresh food.
  • Less crime.

What are the elements of rural society?

Rural society, society in which there is a low ratio of inhabitants to open land and in which the most important economic activities are the production of foodstuffs, fibres, and raw materials.

What are the main characteristics of rural marketing?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. The Rural Marketing is a two-way process, i.e.

What makes the rural market important in India?

Factors Contributing to the Growth of Rural Market 8. Constraints 9. Marketing Communication in Rural Markets 10. New Dimensions of Indian Rural Marketing 11. Organisation and Working of Rural Market 12. Rural Consumers and their Behaviours 13. Importance 14. Opportunities of Rural Market in India.

How is rural market different from urban market?

As per research, the rural per capita consumption expenditure has grown by 11.5 percent whereas, in the case of urban, it grew by only 9.6 percent in the year 2003-2004. This shows that there is a lot of scope in the rural market.

Is there a bright future for rural marketing?

Rural marketing tends to provide a bright future for those who want to go rural. As per research, the rural per capita consumption expenditure has grown by 11.5 percent whereas, in the case of urban, it grew by only 9.6 percent in the year 2003-2004.